A stronger August than last year.
New patients increased by 25 year on year. January–August reached 600, ahead of 487 in the same period of 2025.
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Summary
Patient growth held year on year; call response needs attention.
August delivered 79 new patients, down from July’s record 103 and above the 54 recorded in August 2025. Phone demand rose to 296 inbound calls. CC paid search generated fewer clicks at a higher average cost.
Missed and voicemail calls need urgent attention.
46 calls were not answered live: 30 no-answer and 16 voicemail. Tighten call coverage so patient enquiries are answered or returned quickly.
Search efficiency weakened.
CC search spend rose 5.0% to $4,864.42 while clicks fell 34.5% to 199. Average cost per click increased from $15.24 to $24.44.
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Key Findings
Local discovery remains strong, with gaps after first contact.
Local search drives most tracked calls.
The Google Business Profile phone line received 263 calls, up from 225 in July. That represents 88.9% of August’s inbound call volume.
Enquiry quality needs attention.
August shows 12 enquiries, with half sitting in the existing-patient status. The priority is to keep new-patient enquiries clearly separated from existing-patient follow-up.
Patient totals and ad outcomes differ.
Clinic new-patient counts, call events and advertising leads measure different activity. Keep them separate and verify booked and attended outcomes before judging cost per acquired patient.
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Graphics
August’s static creative collection.
August’s creative delivery included 33 graphics.
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Reels
Video creative for August.
August’s creative delivery included 7 reels.
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New Patients
79 new patients, with the year-to-date total reaching 600.
August was 23.3% below July and 46.3% above August 2025. It was the strongest August since 2023.
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| Month | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|
| January | 51 | 29 | 62 | 64 |
| February | 62 | 3 | 50 | 71 |
| March | 76 | 30 | 79 | 69 |
| April | 74 | 62 | 69 | 79 |
| May | 79 | 41 | 72 | 69 |
| June | 47 | 53 | 60 | 66 |
| July | 100 | 69 | 41 | 103 |
| August | 65 | 67 | 54 | 79 |
| September | 64 | 84 | 79 | — |
| October | 59 | 92 | 81 | — |
| November | 41 | 93 | 61 | — |
| December | 28 | 54 | 51 | — |
July looks like the spike, not the new baseline.
August stepped back from July’s record 103, but 79 still sits above the January–June run rate of 69.7. Treat July as a high-water mark and August as a healthier baseline to protect.
Demand is stronger than last winter.
August added 25 more new patients than the same month last year. That points to better underlying acquisition, even though the month did not repeat July’s surge.
The year-to-date lead is large enough to defend.
Cockburn is 113 new patients ahead of 2025 after eight months. The next priority is protecting that gain through call recovery and cleaner lead attribution, not chasing volume alone.
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Leads
12 enquiries with a mixed patient profile.
August shows 12 enquiries, compared with 59 in July. Half were existing-patient enquiries, and three were marked as attended.
Enquiries
12
All are distinct contacts.
Existing-Patient Enquiries
6
Half of enquiries.
Attended Appointment
3
Marked as attended.
Estimated Pipeline Value
$3,543
Estimated value only · not revenue.
Stage mix
Current enquiry status.
Channel attribution
Most recorded enquiries are linked to Google Ads.
Lead quality
Improve attribution before comparing acquisition volume.
Seven enquiries are linked to Google Ads, while five still need attribution review. Confirming booked or attended outcomes will make cost-per-patient assessment more reliable.
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Calls
296 inbound calls, with 46 not answered live.
Call volume rose 2.8% from July’s 288, but answered calls fell from 283 to 250. The live answer rate declined by 13.8 percentage points, from 98.3% to 84.5%. The 30 no-answer calls and 16 voicemail events should be addressed so fewer patient enquiries go unanswered.
Inbound Calls
296
August call events.
Answered
250
84.5% answered live.
No Answer / Voicemail
46
Address: 30 no-answer and 16 voicemail events.
Distinct Caller Numbers
183
Unique phone numbers across all inbound calls.
Call outcomes
46 calls were not answered live.
Call sources
Google Business Profile received most calls.
Caller mix
117 calls carry the first-time flag.
179 calls are returning callers, and 117 are first-time callers (39.5%). These calls should not be treated as confirmed new patients until appointment outcomes are checked. The website call pool received six calls; five came through Google paid activity and one through Google organic activity.
Reception follow-up
Reduce no-answer and voicemail calls.
Review every no-answer and voicemail event, confirm callback completion, and identify the times or workflows causing calls to go unanswered. This gives the team a clear path to lift live answer rate and return enquiries faster.
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Meta Ads
Shared Meta traffic grew at a lower cost per click.
These figures cover both Glo Dental clinics. Clicks increased 30.6% from July, while spend rose 1.3%. Meta generated traffic, but patient outcomes are not separated by clinic in these results.
Impressions
163,109
Up 14.4% from July.
Clicks
3,314
July: 2,537.
Spend
$1,090.12
Shared account.
Avg Cost / Click
$0.33
July: $0.42.
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| Campaign | Impressions | Clicks | Spend | Avg Cost / Click |
|---|---|---|---|---|
| Traffic campaign | 111,115 | 2,467 | $777.63 | $0.32 |
| End-of-year rebate campaign | 51,994 | 847 | $312.49 | $0.37 |
Campaign discussion
The traffic campaign generated most clicks.
The traffic campaign generated 74.4% of clicks using 71.3% of spend. Overall, 2.03% of impressions became clicks. Use these results to assess traffic delivery; patient contribution cannot be separated by clinic from these shared Meta results.
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Google Ads
CC search generated 199 clicks on $4,864.42 spend.
Totals include only Cockburn Central campaigns. The two active search campaigns account for all activity; the two paused CC Suburbs campaigns contribute zero. Beeliar and generic campaigns are excluded.
Impressions
1,578
Down 54.1% from July’s 3,437.
Clicks
199
Down 34.5% from July’s 304.
Spend
$4,864.42
Up 5.0% from July.
Avg Cost / Click
$24.44
Up 60.4% from $15.24.
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| CC campaign | Impressions | Clicks | Spend | Avg Cost / Click | Recorded leads |
|---|---|---|---|---|---|
| Non-brand search | 1,412 | 134 | $4,559.99 | $34.03 | 3 |
| Brand search | 166 | 65 | $304.43 | $4.68 | 1 |
Search efficiency
Higher engagement did not offset rising click costs.
The share of impressions that became clicks improved from 8.84% in July to 12.61%, but the ad footprint contracted. Non-brand search used 93.7% of spend and produced 67.3% of clicks. Review search terms, bids and ad visibility before increasing spend. Brand remained the lower-cost campaign for clicks.
Measurement
Four Google Ads leads need outcome matching.
Google Ads shows four leads. Spend divided by those leads is $1,216.11, but that is not the cost per booked or treated patient. Compare this with booked and attended outcomes before judging patient acquisition efficiency.
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Landing Pages
The Cockburn new-patient page carried CC Google Ads traffic.
August CC Google Ads clicks went to the Cockburn new-patient offer page. Veneers and Invisalign remain active campaign pages, but no CC Google Ads clicks were recorded to those pages for August.
Active pages
Campaign destinations by use.
New Patient Offer — Cockburn · CC Google AdsOpen page →
Veneers Offer · active campaign pageOpen page →
Invisalign Offer · active campaign pageOpen page →
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Website Traffic
3.96K sessions across the shared Glo Dental website.
Website analytics show 3,957 sessions and 3,202 users across both clinics, compared with 3,627 sessions and 2,872 users in July. Session volume increased about 9.1%. There is no CC-only website total.
Shared website session mix
Paid social1.9K
Organic716
Referral612
Direct / none477
Paid search182
Other channels68
Traffic discussion
Paid social is the largest visible session source.
Organic search and referrals also contribute substantial traffic. Keep the shared website easy to navigate by clinic and service, and compare page-level enquiries before attributing session growth to new-patient growth.
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Wins
Patient growth and shared traffic provide a positive base.
Best August in recent history.
79 new patients exceeded every August total from 2023–2025.
600 new patients year to date.
The clinic added 113 more new patients than in January–August 2025.
Meta delivered more clicks efficiently.
Shared-account clicks rose 30.6% with only a 1.3% increase in spend.
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Action Plan
Priorities arising from August’s results.
1
Reduce no-answer and voicemail calls.
Owner: Reception team
Review the 30 no-answer and 16 voicemail events, confirm every callback, identify the busy periods or workflow gaps causing calls to go unanswered, and track live answer rate weekly until it returns to target.
2
Confirm enquiry attribution.
Owner: Shoutout Digital and reception team
Confirm each enquiry channel, review the five enquiries awaiting attribution, and keep new enquiries separate from existing-patient activity.
3
Improve CC non-brand search efficiency.
Owner: Shoutout Digital — Google Ads team
Review search terms, bids and delivery after average cost per click rose to $34.03 for non-brand. Link decisions to verified booking outcomes and avoid increasing budget solely to replace lost click volume.
4
Verify channel outcomes and landing-page performance.
Owner: Shoutout Digital; Reception team
Confirm CC conversion actions and deduplication across calls and forms. Record bookings and attendance, and review enquiries from the three existing landing pages.